Broadridge Survey: 84% of Financial Firms Now Rank Tokenized Assets as a Strategic Priority

Quick Summary

Financial institutions are rapidly prioritizing tokenized assets as a core strategic pillar, with 84% of firms viewing the technology as essential. Broadridge’s latest survey indicates a shift toward hybrid market infrastructure, where digital and traditional assets coexist to improve efficiency in global capital markets.

How is Tokenization Reshaping Financial Market Infrastructure?

The transition to tokenized assets is moving away from experimental pilots toward integrated market infrastructure. According to the Broadridge Tokenization Pulse Survey, 69% of financial institutions plan to hybridize existing systems rather than starting from scratch. This pragmatic approach ensures that legacy financial workflows can interact seamlessly with blockchain-based protocols.

• 92% of firms expect digital and traditional assets to coexist indefinitely.
• 68% of leaders predict a significant market reshape within five years.
• One-third of firms are boosting investment by up to 50% through 2028.

By focusing on interoperable digital ecosystems, firms are addressing the liquidity and settlement challenges that have historically hindered the adoption of distributed ledger technology in institutional finance.

Which Asset Classes are Leading the Tokenization Wave?

While the enthusiasm for tokenized assets is widespread, adoption speeds vary significantly across different sectors. Public market funds, specifically mutual funds and money market funds, are identified as the primary frontrunners for early adoption. Institutional asset managers are prioritizing these vehicles because they offer tangible market outcomes and clear utility in automated compliance and distribution.

• 80% of respondents see tokenized funds playing a major role by 2031.
• Capital markets firms are currently leading the implementation of on-chain infrastructure.
• Equity tokenization remains a secondary priority, with only 50% expecting near-term impact.

The urgency is driven largely by market infrastructure developments and institutional demand, particularly in the United States and Canada, where regulatory clarity is beginning to catch up with technological capabilities.

What Role Does Broadridge Play in Scaling Digital Assets?

Broadridge is positioning itself as the bridge for tokenization by providing the necessary governance and post-trade infrastructure. Their Distributed Ledger Repo (DLR) platform already demonstrates the scale of this shift, tokenizing $365 billion in real assets daily. This level of institutional-grade throughput proves that blockchain technology can handle the rigors of global finance.

“Across the industry, there is clear recognition that tokenization has the potential to reshape how assets are issued, traded, financed, and serviced,” said German Soto Sanchez and Mark Nichols, Co-Presidents of Digital Assets at Broadridge. “These survey results underscore both the opportunities and challenges firms face as they seek to connect digital and traditional assets, support governance and controls, and build markets that are efficient, resilient, and trusted.”

FF NEWS TAKE:

This report confirms that tokenized assets have officially moved from the 'innovation lab' to the 'boardroom priority' list. Broadridge’s data on hybrid infrastructure is the most telling; it signals that the industry has abandoned the 'blockchain-only' fantasy in favor of a pragmatic coexistence model. With $365 billion already moving daily on DLR, this isn't just a trend—it's the new plumbing of global finance.