Count Finance Partners with Alpaca to Launch Automated Stocks and Shares ISAs in the UK

Quick Summary

Count Finance has launched automated Stocks and Shares ISAs in the UK through a strategic partnership with Alpaca. By leveraging Alpaca’s API infrastructure, Count Finance provides tax-advantaged investment accounts that automate portfolio allocation and financial advice, directly addressing the UK's growing financial advice gap for retail investors.

How does the Count Finance ISA solve the UK advice gap?

Regulated financial advice is often inaccessible to the average retail investor due to high costs and manual processes. Count Finance addresses this by becoming the UK’s only automated financial advisor that combines strategic planning with execution. By integrating automated Stocks and Shares ISAs, the platform allows users to manage budgeting, saving, and tax optimization in one place. Personalized financial strategies are generated automatically, ensuring that users receive professional-grade guidance without the traditional overhead of a human advisor. This model effectively democratizes wealth management services for a broader demographic of UK savers.

What technology powers the Count Finance investment platform?

The platform relies on Alpaca’s API infrastructure to handle the complexities of brokerage operations. This backend integration provides Count Finance with:

• Model portfolio access for streamlined asset allocation.
• Automated transfer capabilities to consolidate existing user holdings.
• Broad market exposure via a diverse range of funds and ETFs.

By utilizing these embedded finance tools, Count Finance can focus on the user experience and automated allocation decisions while Alpaca manages the underlying execution and custody. This technical synergy ensures that diversified investment exposure is delivered seamlessly to the end-user.

What are the tax benefits for UK investors?

The launch of automated Stocks and Shares ISAs allows UK residents to shield their investment growth from Capital Gains Tax and Dividend Tax. Count Finance optimizes these tax-advantaged accounts by automating the selection of funds that align with a user's specific risk profile. The platform's ability to consolidate existing holdings into a single ISA wrapper simplifies the user's financial life while maximizing long-term wealth accumulation. This approach ensures that tax optimization strategies are not just reserved for the wealthy, but are built into the core functionality of the app.

FF NEWS TAKE:

The partnership between Count Finance and Alpaca is a significant move for the UK wealthtech sector. By launching automated Stocks and Shares ISAs, Count Finance is moving the needle on financial inclusion. While many platforms offer execution, few successfully bridge the gap between regulated advice and automation. Alpaca’s infrastructure continues to prove it is the go-to engine for fintechs looking to scale complex investment products quickly in highly regulated markets.