Pirum Appoints HSBC Veteran Jennifer Falco to Lead North American Sales Expansion

Quick Summary

Pirum has appointed 23-year industry veteran Jennifer Falco to its New York sales team to spearhead North American expansion. The move addresses surging demand for securities finance automation as US firms navigate T+1 settlement mandates and the 15c3-3 rule change through Pirum’s global connectivity network.

How Does Pirum Support North American Market Expansion?

Pirum is aggressively scaling its US footprint to meet the complex needs of buy-side firms facing significant regulatory shifts. By hiring Jennifer Falco, a specialist with deep roots at HSBC, Citi, and Goldman Sachs, the firm is positioning itself as a strategic infrastructure partner rather than just a software provider. The expansion covers several critical business functions:

• Sales and Client Success to deepen regional relationships.
• Marketing and Operations to support a growing local presence.
• Technical Connectivity to the global network processing $6.5 trillion daily.

Front-to-back solutions are now a necessity for firms managing the transition to T+1 settlement cycles, which require higher levels of automation to mitigate operational risk.

What Results Has Securities Finance Automation Delivered?

The adoption of securities finance automation allows firms to access a foundational data layer essential for modern finance. Pirum’s platform integrates trading, post-trade, and collateral management into a single unified platform, reducing the fragmentation that typically plagues global institutions. Key metrics of their impact include:

• Processing $6.5 trillion in daily transactions globally.
• Supporting over 150 financial institutions worldwide.
• Enabling AI-enabled trading through standardized data access.

“I’m excited to join Pirum at such an important time for the business. Having worked with buy-side firms and prime brokers across global markets, I see tremendous value in connecting trading, post-trade and collateral on a single platform. I’m looking forward to helping our North American clients unlock that value, while expanding the Pirum network.” said Jennifer Falco, Senior Sales Executive at Pirum.

Why is the T+1 Settlement Mandate Driving Tech Adoption?

The shift toward T+1 settlement in the US has created an urgent need for operational efficiency. Manual processes are no longer viable under shortened timeframes, leading firms to seek automated connectivity solutions that ensure compliance with the 15c3-3 rule change. Pirum’s infrastructure provides the transparency and resilience required to handle high-volume equity finance and delta one transactions without increasing headcount.

“Jennifer brings formidable securities finance expertise and longstanding relationships on both the buy-side and with prime brokers across global markets. That market depth and client focus is at the heart of how Pirum operates – and exactly what we need as we build a world-class team right here in New York to deepen our buy-side relationships and grow our presence across North America. Pirum is building the infrastructure, the talent, and the relationships to be an enduring participant in American financial markets.” said Carmine Salute, Head of Commercial Development, Americas, at Pirum.

FF NEWS TAKE:

This hire is a clear signal that Pirum is no longer just a European powerhouse but a dominant force in North American expansion. Bringing in a heavy hitter like Falco from HSBC proves they are targeting the buy-side relationships necessary to own the post-trade stack. As T+1 pressures mount, Pirum’s ability to automate the securities finance automation lifecycle makes them an indispensable utility for US capital markets.