WBS Secures Five-Year Extension with Aviva for Advanced Dealing and Custody Services

Quick Summary

WBS has secured a five-year extension of its dealing and custody partnership with Aviva. This agreement ensures continued support for Aviva’s advised and direct investment platforms, allowing clients to trade UK listed equities and ETFs seamlessly through ISAs, SIPPs, and General Investment Accounts using WBS technology.

How Does WBS Support Aviva’s Investment Infrastructure?

Dealing and custody services form the backbone of this extended partnership, which has evolved significantly since its inception in 2011. WBS provides the critical technology infrastructure needed for Aviva to offer UK listed equities and ETFs across its diverse platform ecosystem. By leveraging WBS’s proprietary EOS technology platform, Aviva can maintain high service standards for both financial advisers and direct retail investors.

• Five-year contract extension solidifies long-term operational stability.
• Direct share dealing integration supports Stocks and Shares ISAs and SIPPs.
• UK listed equities and ETFs are fully supported across all platform tiers.

What Results Has the WBS and Aviva Partnership Delivered?

Proven operational reliability is a hallmark of this fifteen-year relationship, which expanded in 2023 to include a comprehensive direct-to-consumer share dealing service. WBS currently manages over £26bn AUA, demonstrating the scale and security required by Tier-1 financial institutions like Aviva. The partnership focuses on easing regulatory burdens and administrative overhead through automated, bespoke end-to-end solutions that prioritize execution quality.

• 15-year history of collaboration between the two financial giants.
• £26 billion AUA managed by WBS for its expanding client list.
• Proprietary EOS technology utilized by industry leaders like Fidelity and Vanguard.

"We've been working alongside Aviva for over fifteen years, so this extension feels like a natural next step - one that reflects the strength of our relationship. It is built on a long-term, mutual understanding of what advisers and platforms need from their technology infrastructure, and we are very pleased to have been chosen to deliver it." said Thomas Lowe, Chief Commercial Officer, WBS.

"WBS is a reliable long-term partner for Aviva, consistently delivering against our service expectations while supporting our plans to extend our propositions and price competitively." said Mike Hogg, Director of Platforms and Propositions, Aviva.

FF NEWS TAKE:

This extension proves that in the high-stakes world of dealing and custody, longevity and reliability are the ultimate currencies. While many fintechs chase the "new," WBS has quietly become the indispensable plumbing for the UK’s largest wealth platforms. Securing a five-year commitment from a giant like Aviva moves the needle by signaling that WBS’s EOS platform remains the gold standard for institutional-grade investment infrastructure.